The Rise of Mobile Search Engine Optimization

first_imgguest author 1 The Rise and Rise of Mobile Payment Technology Why IoT Apps are Eating Device Interfaces Related Posts Tags:#mobile#web center_img Role of Mobile App Analytics In-App Engagement The mobile Web is growing at a tremendous rate and it’s likely that mobile usage will take over desktop usage in the next decade. Mobile users don’t just expect rich, optimized mobile experiences, they also want to execute searches on their mobile device and receive fast, relevant results to their queries. To meet this demand, marketers and publishers have had to explore the brave new world of mobile search engine optimization. The Relationship Between Mobile Sites and SearchGuest author Gregg Wyland is the SEO Practice Manager of Siteworx, Inc. in Reston, VA. Gregg helps companies align their content management processes with proven best practices for improved organic search results, and has over 11 years of experience in all areas of the Web, including search engine optimization, product management, project management, email marketing and graphic design.Understanding how users interact with mobile sites can influence a finely tuned mobile search approach. Location is given more priority in mobile search results. Most mobile users will search based on location (where they are) and a need to find a person, place or thing. Their searches could look like, “I need to find a restaurant, school, gas station, etc.” or some landmark which is nearby. Users will likely look for maps, directions and a phone number on a mobile site and here you could take advantage of a device feature like click-to-call by ensuring phone numbers are linked. That said, location is a huge factor in mobile search and location-based features will get more sophisticated as the devices evolve. Search Engines Treat Mobile Sites DifferentlyIt’s important to understand that there are unique indexes geared toward mobile users, like Google Mobile, Taptu, Yahoo Mobile and Bing Mobile just to name a few. Like all search engines, these strive to produce the most relevant search results. Many times, the most relevant result is not a mobile website (at least not yet). Search engines may show non-mobile pages, and may actually format a desktop Web pages to “look” mobile. Developers can avoid this by inserting an “alternate” tag on your website pages to direct Google to your actual mobile pages (for example: ).But make sure to redirect mobile visitors to relevant mobile-optimized pages. It’s the content on the page that counts. Having a redirect to irrelevant content won’t make your users any happier, and Google won’t like it either. Also note that even though Google Mobile will return desktop sites in search results, it prefers mobile-optimized sites. As more mobile-optimized sites are indexed, there will be less of a need for Google to include desktop results.Keep in mind that limited screen real estate on a mobile device means fewer search results are displayed per page. So identifying concise and relevant keywords for a mobile site becomes even more important to help push a site higher in search results. To ensure that content is relevant, conduct mobile-specific keyword research to identify content that is of primary interest to mobile users. Google has a mobile keyword tool within Google AdWords that offers keyword suggestions.Mobile SEO Best Practices Generally, search engine optimization for a mobile website is similar to optimizing a desktop website. Relevant and fresh content will keep users interested. Be sure to use unique, descriptive and readable titles. Meta descriptions should be unique and have a strong call to action.In addition to all of the above recommendations, there are some baseline tips for mobile SEO best practices that may seem obvious, but often are forgotten:Make sure your mobile site doesn’t limit access to just mobile devices (because search bots are not mobile devices).Create and submit a mobile sitemap.Be sure to optimize your site’s performance to render fast results for users and search engines.Make sure your mobile URLs are viewable on a mobile device (Google will not deliver them in results unless they are compatible with published mobile markup standards such as XHTML Basic 1.1, XHTML MP 1.2 and WML 1.3).Register your mobile site on Google Places, which recently unveiled a location-based recommendation engine called Hotpot.Assessment Tools For Mobile SitesKnowing how a site actually looks to users is the best way to find issues. There are several free mobile phone emulators that show how a website looks from a mobile device, including dotMobi, i-mode, and XHTML Mobile Profile (Firefox plug-in). Although these tools are good, nothing can take the place of viewing how a site renders through as many different devices as possible. There are also validation tools such as the Mobile-friendly W3C XHTML Validator and the TAW mobileOK Basic Checker. These validators will perform various tests on a site to determine its level of mobile-friendliness and identify errors and suggested changes by category and level of severity. What it Takes to Build a Highly Secure FinTech …last_img read more

Samjhauta Express blast case: Hearing postponed to March 18

first_imgThe hearing on the Samjhauta Express blast case of 2007 in the special National Investigation Agency (NIA) court here was on Thursday has been postponed for March 18.Advocate Mukesh Garg, one of the counsel for the accused Swami Aseemanand, told reporters “Hearing was scheduled for today, however, the district bar association of Panchkula had suspended work on some local issue. In wake of this, the court adjourned the matter and the fixed the next date of hearing on March 18.”The trial in the case has concluded and the court was expected to deliver a verdict on March 11. However, Rahila Wakeel, a Pakistani national and daughter of one of the victims of the blast had on March 11, filed a petition through advocate Momin Malik, to get her statement recorded as witness in the 12-year-old case.Former Rashtriya Swayamsevak Sangh (RSS) member Aseemanand is the prime accused in the case. The blasts on the Samjhauta Express, near Panipat, on February 18, 2007, and the subsequent fire in the coaches killed 68 passengers and injured a dozen. Those killed included Indian civilians and government officials, and a large number of Pakistani nationals.The initial investigation was carried out by the Railway Police and the Haryana Police. Later, the Union Home Ministry handed over the probe to the NIA in July 2010.last_img read more

Injured in cross-border firing, 10-day-old baby dies in J&K’s Poonch

first_imgA 10-day-old infant who was injured during cross-border firing in Poonch sector on Sunday has succumbed to the injuries at a hospital there.“The baby was undergoing treatment but unfortunately he succumbed [late on Sunday],” Deputy Commissioner Poonch Rahul Yadav said.The infant and his mother, Fatima Jan, were injured in cross-border firing in Shahpur area of Poonch district on Sunday night.The baby was yet to be named, according to the family.According to officials, the Pakistani army started firing and mortar shelling around 7.30 p.m. in Bandi Chechian, Karmara and Kerni areas of Poonch sector on the Line of Control. “A total of three persons were treated at the Poonch hospital,” the official said.last_img

Bell Media Brings Starz to Canada

first_imgAdvertisement Advertisement Login/Register With: TORONTO, and SANTA MONICA, Calif. — Bell Media, Canada’s leading content company, today joined with global content leader Lionsgate (NYSE: LGF.A, LGF.B) and Lionsgate’s Starz premium pay television platform to announce an exclusive, long-term alliance to bring Starz to Canada and distribute the first pay window of Lionsgate’s future theatrical releases in the territory.The multifaceted agreement is a ground-breaking move by Starz and Bell Media to compete for premium subscribers on all platforms, and dramatically increases the value of Bell Media’s suite of premium subscription services, including pay television network The Movie Network Encore (TMN Encore), which Starz and Bell Media will rebrand next year.The collaboration marks the first international launch of Starz since Lionsgate acquired the network in December 2016as well as the first time it will be available in Canada. Starz content will be introduced across Bell Media platforms, including TMN Encore and Canada’s premium streaming service CraveTV. LEAVE A REPLY Cancel replyLog in to leave a comment Advertisement TMN Encore will be rebranded in early 2019, with a slate of premium Starz programming and a broad selection of Lionsgate hit films and television series facilitating its transformation into a world-class platform. The newly branded service will also be available on a direct-to-consumer basis.Starz, one of the most highly viewed premium pay television platforms in the U.S., features over 7,000 feature film and television titles and an original programming roster led by hits such as POWER and GIRLFRIEND EXPERIENCE and highly anticipated upcoming series including VIDA and SWEETBITTER.“We’re delighted to bring Starz to Canada as part of our international channel rollout,” said Starz President and CEO Chris Albrecht.  “Bell Media is one of North America’s elite content companies, and they bring great brand recognition, a massive consumer base, and unparalleled distribution skills to our alliance. This agreement creates the perfect foundation for the growth of Starz in the territory.”“Bell Media is thrilled to be on board as Starz’s first international partner,” said Randy Lennox, President, Bell Media. “Starz is making waves with bold, fresh content that’s resonating with audiences around the world. We’re delighted to introduce this premium brand to Canadians as well as partner with Lionsgate on the distribution of their film properties going forward.”Bell Media’s collaboration with Lionsgate also encompasses future exclusive first-window access to the studio’s slate of hit Hollywood movies. All Lionsgate films will also be available to subscribers of Bell Media’s French-language Pay TV service, Super Écran.“Bell Media is the ideal partner to introduce Starz to Canadian audiences,” said Lionsgate President of Worldwide Television & Digital Distribution Jim Packer.  “The Canadian marketplace offers tremendous opportunities for growth, and this multifaceted agreement enables us to deliver the robust slate of Starz premium programming as well as the future first pay television window for Lionsgate and Summit Entertainment films to Bell Media platforms.”“Starz series and Lionsgate films add hundreds of hours of premium content every year to our already-rich offering,” said Tracey Pearce, President, Distribution and Pay, Bell Media. “We can’t wait to introduce the evolution of TMN Encore as it transforms into a newly-rebranded premier pay TV platform.”The deal was negotiated by Lionsgate EVP & Managing Director of Worldwide TV Sales Canada Susan Hummel under the direction of Packer and Lionsgate SVP Corporate Development & Strategy Miles Delaney, Starz VP of Corporate Strategy & Development Brad Worthington, and Starz international executive Superna Kalle. For Bell Media, the deal was negotiated by Jeff Hersh, Vice-President, Strategy and Distribution and Justin Stockman, Vice-President, Pay and OTT Services, under the direction of Tracey Pearce, President, Distribution and Pay, and Randy Lennox, President.About Bell MediaBell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s highest-rated television network; 30 specialty channels, including TSN and RDS, and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 215 music channels including 105 licensed radio stations in 54 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral, an out-of-home advertising network of more than 30,000 faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with its CraveTV and GO video streaming services; operates multi-channel network Much Digital Studios; produces live theatrical shows via its partnership with Iconic Entertainment Studios; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.About LionsgateThe first major new studio in decades, Lionsgate is a global content platform whose films, television series, digital products and linear and over-the-top platforms reach next generation audiences around the world.  In addition to its filmed entertainment leadership, Lionsgate content drives a growing presence in interactive and location-based entertainment, gaming, virtual reality and other new entertainment technologies.  Lionsgate’s content initiatives are backed by a 16,000-title film and television library and delivered through a global licensing infrastructure.  The Lionsgate brand is synonymous with original, daring and ground-breaking content created with special emphasis on the evolving patterns and diverse composition of the Company’s worldwide consumer base.About StarzStarz (www.starz.com) a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that provides premium subscription video programming on domestic U.S. pay television networks and produces and distributes content for worldwide audiences, including its investment in the STARZ PLAY Arabia OTT service. Starz is home to the flagship STARZ® brand and STARZ ENCORE channels and provides high-quality, entertaining premium subscription video programming with 17 premium pay TV channels and associated on-demand and online services, including the STARZ app. Sold through U.S. multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 5,000 distinct premium television episodes and feature films every year and up to 1,500 every month, including STARZ Original series, first-run movies and other popular movie and television programming.SOCIAL MEDIA LINKS:Twitter@Lionsgate@CraveTVCanada@Starz Facebook Twitterlast_img read more